brand recognition

Mktg
a measurement of the ability of consumers to recall their experience or knowledge of a particular brand. Brand recognition forms part of brand awareness.

The ultimate business dictionary. 2015.

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  • brand recognition — UK US noun [U] ► MARKETING, COMMERCE the ability of consumers to recognize a brand and compare it to other brands: »Brand recognition becomes more important as the price difference between a top brand and another brand narrows.… …   Financial and business terms

  • Brand Recognition — The extent to which the general public (or an organization s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company s name,… …   Investment dictionary

  • brand recognition — /ˌbrænd rekəg nɪʃ(ə)n/ noun the ability of the consumer to recognise a brand on sight …   Marketing dictionary in english

  • recognition — rec‧og‧ni‧tion [ˌrekəgˈnɪʆn] noun [uncountable] 1. MARKETING when people know who a person is or what something is, or know something about them as soon as they see them or hear their name: • We are bigger than most companies and our name… …   Financial and business terms

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia

  • Brand strength analysis — describes efforts to determine the strength a brand has compared with its competitors. oftware companiesSoftware brand strength is hard to measure accurately. Techniques from competitor analysis can be used to compare companies over time. Crowley …   Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • brand awareness — Mktg the level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is… …   The ultimate business dictionary

  • Brand Equity — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung …   Deutsch Wikipedia

  • Brand Value — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung …   Deutsch Wikipedia

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